Wednesday, October 13, 2010

How Can Team Ehrlich Turn It Around?

It’s now less than three weeks until Election Day, and – if the most recent polls are to be believed – Bob Ehrlich has yet to sell his case to Maryland voters that they should fire Martin O’Malley and rehire him.

What can he do to turn this around? Well, for starters, perhaps he should let others – namely, members of Maryland’s small business community – make that case for him.

In his Monday debate performance, Ehrlich spoke passionately about Maryland’s small business community and the deterioration of the state’s business climate. His TV ads have hammered O’Malley on the latter point, listing one statistic after another to illustrate how things have gotten worse under O’Malley’s watch.

Statistics are certainly relevant in a campaign, but they are no substitute for real life experiences.

Therefore, Team Ehrlich should launch a series of rotating ads featuring small business owners from diverse backgrounds. These individuals can speak directly to how the recession, the O’Malley Administration’s allegedly hostile attitude towards business, and the governor’s sales tax increase have impacted them. And, they can answer the question that Team Ehrlich has yet to articulate clearly: “How exactly will a second Ehrlich Administration make life better for me and my small business?”

These ads would be more effective than the scary ads which Team Ehrlich and the RGA are presently running, because they would put viewers in touch with fellow Marylanders with real Main Street credibility. And, they would reorient Team Ehrlich’s message away from a recitation of the past and towards more forward-looking solutions.

8 comments:

  1. Ads cost money, require production costs. Ehrlich doesn't have enough to really stay on air and run an election day effort. His internal costs are simply to high.

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  2. You mean salaries, right? Like the three Ehrlich staffers I can think of who are making a combined $27,000 a month?

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  3. I like the idea. Hopefully Team Ehrlich runs with it.

    I do think the "scary" ads were necessary to some degree. Attacking his policies might drive down his job approval, but I think they also need to drive down his personal approval, which is way too high according to recent polls.

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  4. From what I hear, he's been trying to get those minority small business owners to promote his candidacy, but they mostly aren't interested-- apparently their phone calls never got returned when he was in office.

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  5. Ehrlich did some good things for MBE's. O'Malley also has a strong record. However, MBE owners know that Ehrlich will work against Obama, which many do not see as being in their interest.

    The scary ads are necessary, if done effectively. Not sure these ads are really effective. Additionally, Ehrlich has never given a compelling reason to vote. More Jobs, less taxes, ok, thats nice but how? No how, no vote.

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  6. Anon @ 10/13 @ 12:27

    Amen. "More jobs, higher taxes" is so obvious as to be uncompelling. People want to know how the jobs will be created, and, so far, Team Ehrlich is not offering any answers. Plus, the Democrats have effectively attacked Ehrlich on his tax/fees record.

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  7. Anyone who says that minority small business owners didn't get their calls returned doesn't know Aaron Kazi or Joanne Vatz.

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  8. "more jobs, less taxes" Bobby Cliche

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