It’s now less than three weeks until Election Day, and – if the most recent polls are to be believed – Bob Ehrlich has yet to sell his case to
voters that they should fire Martin O’Malley and rehire him. Maryland
What can he do to turn this around? Well, for starters, perhaps he should let others – namely, members of
’s small business community – make that case for him. Maryland
In his Monday debate performance, Ehrlich spoke passionately about
’s small business community and the deterioration of the state’s business climate. His TV ads have hammered O’Malley on the latter point, listing one statistic after another to illustrate how things have gotten worse under O’Malley’s watch. Maryland
Statistics are certainly relevant in a campaign, but they are no substitute for real life experiences.
Therefore, Team Ehrlich should launch a series of rotating ads featuring small business owners from diverse backgrounds. These individuals can speak directly to how the recession, the O’Malley Administration’s allegedly hostile attitude towards business, and the governor’s sales tax increase have impacted them. And, they can answer the question that Team Ehrlich has yet to articulate clearly: “How exactly will a second Ehrlich Administration make life better for me and my small business?”
These ads would be more effective than the scary ads which Team Ehrlich and the RGA are presently running, because they would put viewers in touch with fellow Marylanders with real Main Street credibility. And, they would reorient Team Ehrlich’s message away from a recitation of the past and towards more forward-looking solutions.